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KINGKONGLION / Beverage packaging

KINGKONGLION
KINGKONGLION

Discipline: Packaging

Discipline: Packaging

King Kong Lion is an established premium brand from wine producer Heishangmei. Its creative and appealing design brings a big boost in sales. It’s not only a vintage red wine, but also a special collection to keep. The concept is based on the idea of traditional oriental culture fusing with modern innovation. The clean-cut lines diverging from the lion’s head motif which resembles a lion’s mane from a distance, make a fascinating visual effect in this polymerized design. The lotus pattern symbolizes Buddhist culture.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Specific country/region: China and Southeast Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

SHANDONGHEISHANGMEI BIO TECH DEVELOPMENT Co., Ltd.

SHANDONGHEISHANGMEI BIO TECH DEVELOPMENT Co., Ltd.
Yantai, China

Design

SHENZHEN LUCKY BIRD CREATIVE DESIGN

SHENZHEN LUCKY BIRD CREATIVE DESIGN
Shenzhen, China

Jianzhen Deng

Design

Shenzhen Dizan Technology Co., Ltd.

Shenzhen Dizan Technology Co., Ltd.
Shenzhen City, China

Wang Yan

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