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FES Watch U / Watch

FES Watch U
FES Watch U

Discipline: Product

Discipline: Product

Using e-paper technology, this wristwatch delivers customizable dial and belt designs to match different outfits, moods, and usage environments. The device features a basic minimalist design, enhancing aesthetic versatility, and also comes with a variety of pre-installed patterns. The dedicated app, meanwhile, not only gives users access to downloadable patterns in the online store – which regularly adds new designs by unique, creative minds – but also lets users render photos into one-of-a-kind patterns. In all, the FES Watch U fuses fashion and digital technology into captivating new experiences.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, North America, Specific country/region: Japan, China, USA

  • DEVELOPMENT TIME other period: -

  • DATE OF LAUNCH 2017

Client / Manufacturer

Sony Corporation

Sony Corporation
Creative Center
Tokyo, Japan

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Design

Sony Corporation

Sony Corporation
Creative Center
Tokyo, Japan

Kiyoshi Ota, Yuki Shoji, Ryoko Hyono, Satoshi Aoyagi

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