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Xperia XZ1 / Smartphone

Xperia XZ1
Xperia XZ1

Discipline: Product

Xperia XZ1

Discipline: Product

The Xperia XZ1, Sony’s mid- to high-range smartphone, features the latest Motion Eye™ camera system and a new 3D Creator function. The device marries cutting-edge technologies, including a Snapdragon 835 processor, 1-Gbps mobile DL speeds and audiovisual wonder, with a full-HD display and premium speakers. In the body, extruded metal provides for a seamless configuration from front to back. The structure balances beauty and functionality with a slim profile and better rigidity than any other Xperia device. With colors that bring out metallic accents against a matt texture, the XZ1 cuts a refined figure and looks great in any setting.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME other period: -


Congratulations to Sony for the puristic Xperia design, which stands out among the crowded mobile market. Masterful manufacturing combined with thoughtful detailing and a holistic approach to materials and colors. This phone sits very nicely in the hand.
Client / Manufacturer

Sony Mobile Communications

Sony Mobile Communications Inc.
Tokyo, Japan

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Sony Corporation

Sony Corporation
Creative Center
Tokyo, Japan

Kazuhiro Ishida, Kaoru Murai

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