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The History of Whoo / Brand Book

The History of Whoo
The History of Whoo

Discipline: Communication

Discipline: Communication

The History of Whoo embodies regal beauty through the use of traditional Korean royal beauty secrets and tasteful and minimalist packaging. The luxury brand helps minimize the effects of skin aging by fusing Eastern medicine ingredients with the latest skincare technology for its collection of skincare and makeup. The History of Whoo’s brand book uses different types of paper, taking into consideration the story behind the design and associated images. The focus was on providing readers with a unique kind of experience, both visually and tactilely, by utilizing oriental bookbinding methods and various other production techniques.

  • TARGET GROUPS Specific sub-group: VIP customers, media and agents

  • TARGET REGIONS Asia, North America, Specific country/region: Republic of Korea

  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer

LG Household & Health Care

LG Household & Health Care
Seoul, South Korea


hongdesign ltd.

hongdesign Ltd.
Seoul, South Korea

Sung Taek Hong (Creative Director), Sang Yoon Yi (Art Director), Seung Won Chae (Designer), Chang Keun Son (Copywriter), Hye Jung Park (Editor)

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