Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Hyundai Kona / B-Segment SUV

Hyundai Kona
Hyundai Kona

Discipline: Product

Discipline: Product

The all-new Hyundai Kona is expressive and powerful, adopting Hyundai Motor’s new family identity, the Cascading Grille. Twin headlamps enhance the visual impact, with the LED Daytime Running Lights positioned on top of the headlights, delivering a confident, progressive appearance with sleek, sharp shapes. A bold front and rear are emphasized by the car’s wide stance and its voluminous, confident body styling. The Kona’s two-tone roof and the choice of ten distinctive exterior colors offer various combinations for an individual style. The 18-inch alloy wheels add to the bold character of the car and are among the biggest in segment.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Europe, North America

  • DEVELOPMENT TIME 25 - 36 months


Client / Manufacturer

Hyundai Motor Company

Hyundai Motor Company
Seoul, South Korea

Go to profile

Hyundai Motor Company

Hyundai Design Center Europe
Rüsselsheim, Germany

Go to profile