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SEC / Logo and brand identity

SEC

Discipline: Communication

SEC

Discipline: Communication

SEC is a new Asian fashion brand. The design of the logo fully embodies the brand’s aesthetic concept of fashion design: a blend of oriental aesthetics with European and American fashion styles. The logo features the English letters “SEC” woven into an oriental pattern, representing a synthesis of East and West.

  • TARGET GROUPS Consumer / User
  • TARGET REGIONS Asia
  • DEVELOPMENT TIME other period: The design takes 7 months
  • DATE OF LAUNCH 2016
Client / Manufacturer

Jiaxing Jun Han Fashion Co., Ltd.

Jiaxing Jun Han Fashion Co., Ltd.
Jiaxing City, China

Design

Lanzhou University

Lanzhou University
Lanzhou, China

Zhang Yangsheng

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