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PENGTAI KOREA is a subsidiary of Samsung Group and Cheil Worldwide, one of the top digital marketing agencies in China. PENGTAI's brand identity is based on a three-process model – Think, Build, Operate – which is central to the company objective to fully integrate digital field consulting, branding, and content creation services. The renewed PENGTAI KOREA brandmark is a combination of a symbol and a word. The symbol reflects the engaging, evolving and extendable Pengtai brand identity. It is combined with the PENGTAI logotype, creating an entirely new signature which conveys a creative and forward-thinking transformation to the new company image.
Pengtai Korea
Seoul, South Korea
Pengtai Korea
Seoul, South Korea
Jeonghwan Lee, Taehun Kim, Bongjae Jeong, Mirae Lee, Jinsol Choi, Hyunjun Choi, Joanna Noh