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Pengtai Korea CI Design / Brand identity

Pengtai Korea CI Design
Pengtai Korea CI Design

Discipline: Communication

Pengtai Korea CI Design
Pengtai Korea CI Design
Pengtai Korea CI Design
Pengtai Korea CI Design
Pengtai Korea CI Design

Discipline: Communication

PENGTAI KOREA is a subsidiary of Samsung Group and Cheil Worldwide, one of the top digital marketing agencies in China. PENGTAI's brand identity is based on a three-process model – Think, Build, Operate – which is central to the company objective to fully integrate digital field consulting, branding, and content creation services. The renewed PENGTAI KOREA brandmark is a combination of a symbol and a word. The symbol reflects the engaging, evolving and extendable Pengtai brand identity. It is combined with the PENGTAI logotype, creating an entirely new signature which conveys a creative and forward-thinking transformation to the new company image.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Pengtai Korea

Pengtai Korea
Seoul, South Korea

Design

Pengtai Korea

Pengtai Korea
Seoul, South Korea

Jeonghwan Lee, Taehun Kim, Bongjae Jeong, Mirae Lee, Jinsol Choi, Hyunjun Choi, Joanna Noh