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Hyundai Kinetic Sculpture / Installation

Hyundai Kinetic Sculpture
Hyundai Kinetic Sculpture

Discipline: Interior Architecture

Hyundai Kinetic Sculpture
Hyundai Kinetic Sculpture
Hyundai Kinetic Sculpture
Hyundai Kinetic Sculpture

Discipline: Interior Architecture

The ‘Design’ area is the highlight of the Hyundai Motorstudio Goyang. Hyundai’s design philosophy, ‘Creating Design from Movement’, is realized as a dynamic room-sized installation. Light, sound, movement and interaction transform the entire space into a multisensory environment. At the center, the kinetic sculpture, consisting of 1,411 aluminum rods, is in continuous motion. The ‘Reactive Mode‘ of the sculpture mirrors the visitors’ movement, while the ‘Show Mode’ performs a choreography flowing into the shape of a Hyundai automobile – a narrative, immersive experience!

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME other period: development time of Hyundai Motorstudio Goyang: 5 years

  • DATE OF LAUNCH 2017

Client / Manufacturer

Hyundai Motor Group

Hyundai Motor Company
Seoul, South Korea

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Design

ATELIER BRÜCKNER

ATELIER BRÜCKNER
Stuttgart, Germany

Prof. Uwe R. Brückner, Prof. Eberhard Schlag, Marco Müller

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Design

TAMSCHICK MEDIA+SPACE GmbH

TAMSCHICK MEDIA+SPACE
Berlin, Germany

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Design

LDE Belzner Holmes

LDE Belzner Holmes
Stuttgart, Germany

Design

MKT AG

MKT AG
Fine Exhibition Engineering
Olching, Germany