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SEOTAIJI Branding / Brand design

SEOTAIJI Branding
SEOTAIJI Branding

Discipline: Communication

Discipline: Communication

“TIME TRAVELER”, an album release to mark the 25th anniversary of Korean singer Seotaiji, is a personal brand project that thoroughly represents his musical world and identity since his debut. Seotaiji has released numerous pioneering songs that have had a massive impact on music trends in Korea. From this point, he is portrayed as a “time traveler” who embarks on musical journeys through a black hole that transcends time and space. The album design was visualized as Oopats (Out-Of-Place ARTifactS) and was also applied to performance design and other design applications.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Specific country/region: Republic of Korea

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

SPOTLIGHT ENT.

SPOTLIGHT ENT.
Seoul, South Korea

Design

aCreative group

aCreative
Seoul, South Korea

Yim Sangyong, An Gwanjoon, Kim Jinwoong, Kim Myungduk, Hong Youna

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