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STRADA / Bicycle

STRADA
STRADA

Discipline: Product

Discipline: Product

For 20 years the bicycle industry has worked to make road bicycles more aerodynamic. Unfortunately, due to the resulting tube shapes and the use of narrow tires, this has also made these bicycles less and less comfortable. Realizing that aero is nice but comfort is crucial, the 3T STRADA reverses this trend. It starts with wider tires and then the entire aerodynamics of the bicycle is designed around them. Secondly, in these 20 years the drivetrain has never been tackled to improve aerodynamics. The STRADA is the first aero road bike with a single front chainring, cleaning up the aero drag and appearance significantly.

  • TARGET GROUPS Consumer / User, Other target groups: Professional cyclist

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

3T CYCLING S. R. L.

3T CYCLING S. R. L.
Brembate, Italy

Design

3T CYCLING S. R. L.

3T CYCLING S. R. L.
Brembate, Italy