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LOTTE Department Store / Premium branding

LOTTE Department Store
LOTTE Department Store

Discipline: Communication

Discipline: Communication

LOTTE Department Store produced the "2017 Chuseok Premium Collection", targeting its VVIP customers, with the concept of "a traditional Korean gift box, pocket, and wrapping cloth filled with sincerity" for Chuseok (Korea's traditional harvest festival) marketing. This unique catalog features a magazine concept, stories of holiday gifts, suggestions by food artisans, and a sophisticated design and package that match the needs of VVIP customers. The catalog has been differentiated from VVIP marketing by its competitors through visual strategies based on traditional Korean patterns, effectively presenting the premium brand image of LOTTE.

  • TARGET GROUPS Consumer / User, Specific sub-group: VVIP customers

  • TARGET REGIONS Asia, Specific country/region: Republic of Korea

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Lotte Department Store

Lotte Department Store
Seoul, South Korea

Design

Lotte Department Store

Lotte Department Store
Seoul, South Korea

Kyuchul Lee (Director), Sanjim Kim (Designer)

Design

t9 Design

t9 Design
Seoul, South Korea

Minseong Park (CEO, Art Director), Wonki Lim (Design Director), Naryeong Lee (Team Manager)

Go to profile
Design

MM Partners

MM Partners
Seoul, South Korea

Jongkook Yi (Chief Director), Youngil Kim (Editor)