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Pepsi 0 Sugar SB LI Can / Beverage packaging

Pepsi 0 Sugar SB LI Can
Pepsi 0 Sugar SB LI Can

Discipline: Packaging

Discipline: Packaging

The limited edition Pepsi Zero Sugar Super Bowl LI Halftime Show commemorative can was distributed at a variety of events at this year’s Super Bowl in Houston, Texas. The can features a matte black finish with hand-tooled line art to celebrate the event and deliver a premium commemorative offering. The design features aspects of Texas culture, music and football that commemorate the Pepsi Zero Sugar Super Bowl LI Halftime Show in an unexpected and exciting way.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS North America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

PepsiCo

PepsiCo
Purchase, NY, United States

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Design

PepsiCo

PepsiCo Design & Innovation
New York, NY, United States

Matt Stevens (Theory House)

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