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Box a Treasure- Matador / Toy packaging

Box a Treasure- Matador
Box a Treasure- Matador

Discipline: Packaging

Discipline: Packaging

With the aim of modernizing and relaunching the brand, NDU together with Mondi Group turned Matador´s construction toy packaging into a fresh and eye-catching incentive to buy. The one-piece, toolbox-like corrugated solution is in sync with the content. The fun aesthetics and handy storage function boost the product's appeal and durability. The unique shape, use of offset print, reclosable 4-edged lid, adaptability to different kit sizes, and convenient handle achieved the goal of bringing a traditional toy back into the game.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Mondi Group

Mondi Group
Plant Grünburg
Grünburg, Austria

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Design

Agency New Vienna & professors and

Agency New Vienna & professors and
graduates from New Design Uni.
Grünburg, Austria

Design

Mondi Group

Mondi Group
Plant Grünburg
Grünburg, Austria

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