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With the aim of modernizing and relaunching the brand, NDU together with Mondi Group turned Matador´s construction toy packaging into a fresh and eye-catching incentive to buy. The one-piece, toolbox-like corrugated solution is in sync with the content. The fun aesthetics and handy storage function boost the product's appeal and durability. The unique shape, use of offset print, reclosable 4-edged lid, adaptability to different kit sizes, and convenient handle achieved the goal of bringing a traditional toy back into the game.
Agency New Vienna & professors and
graduates from New Design Uni.