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Perspective. Performance. / Annual report

Perspective. Performance.
Perspective. Performance.

Discipline: Communication

Perspective. Performance.
Perspective. Performance.
Perspective. Performance.
Perspective. Performance.
Perspective. Performance.

Discipline: Communication

The combined Annual & Sustainability Report 2016 reflects Porsche’s Strategy 2025: “The future of the sports car” with regards to the aspects of digitalization, electrification and connectivity. This has primarily been executed in two ways: augmented reality adds a virtual, dynamic layer to the static print format; and substantial contributions from renowned authors and artists reflect Strategy 2025 thematically and aesthetically. The contributions give an insight into the questions posed by a company balancing tradition and future in a time of great change.

  • TARGET GROUPS Consumer / User, Public Sector / Government, Other target groups: Press, Employees, Stakeholder

  • TARGET REGIONS Europe, North America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Dr. Ing. h.c.F. Porsche AG

Dr. Ing. h.c. F. Porsche AG
Stuttgart, Germany

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Design

MEIRÉ UND MEIRÉ GmbH & Co. KG

MEIRÉ UND MEIRÉ GmbH & Co. KG
Köln, Germany

Art Direction, Editorial Design, Digital Design, Concept, Editorial Staff

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