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Designing the booth for Heidelberger Druckmaschinen AG at DRUPA, the largest printing equipment exhibition in the world, the aim was to present the world's leading manufacturer of sheet-fed offset printing presses as a pioneer in the digitization process. The booth was transformed into a platform to communicate this new positioning and foster a dialogue. An animated network of LED bulbs spanned the entire hall 1, conveying the theme of digitization, making smart networking visual, linking partners together and guiding visitors to the various activities throughout the hall.
Heidelberger Druckmaschinen AG
Michael Keller, Christoph Rohrer, Nina Wiemer, Cindy dos Santos, Sabine Tettmann, Christine Reitschuster, Björn Vetterlein