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untaggableexperience / Live event

untaggableexperience
untaggableexperience

Discipline: Communication

Discipline: Communication

How can we present a vehicle concept that defines itself as being undefinable? We launched a series of events for the market launch of the new Audi Q2 that is just as unique as the vehicle and its target audience. “Untaggable” is the aspect they have in common – which is why the event locations also needed to be indescribable places. Like the fun #poolposition party, celebrated in the closed Berlin public bathhouse, or #halsüberhopf (head over heels) in Munich at the Paulaner Brewery.

  • TARGET GROUPS Consumer / User, Specific sub-group: Audi Dealers

  • TARGET REGIONS Specific country/region: Germany

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

AUDI AG

AUDI AG
Ingolstadt, Germany

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Design

BLACKSPACE

BLACKSPACE GmbH
München, Germany

Marc Ziegler, Melanie Molnar, Jürgen Titz, Lars Reiners, Philip Grüne, Simone Grütter, Violetta Buzinnik, Alexander Beier

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Design

PLANWERKSTATT GmbH

PLANWERKSTATT GmbH
Bedburg-Hau, Germany

Design

marbet Marion & Bettina Würth

marbet Marion & Bettina Würth
GmbH & Co. KG
Künzelsau, Germany