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POLA Gyokuro Miryokucha / Tea packaging

POLA Gyokuro Miryokucha
POLA Gyokuro Miryokucha

Discipline: Packaging

Discipline: Packaging

Made with the leaves of gyokuro—the choicest of Japanese green teas—Gyokuro Miryokucha is a premium powdered tea that allows the consumer to take in the nutrients of tea leaves. A stylish geometric motif reminiscent of kimono patterns is featured in an asymmetrical layout, creating an effect that is at once both traditional and modern. The motif combines drops of water and tea leaves to represent tea fields, while the staggered logotype evokes the mellow fragrance of gyokuro tea. The red icon, which depicts the flowers whose essences infuse the tea, resembles a traditional Japanese seal and projects an image of guaranteed quality and taste.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME other period: 6 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

POLA INC.

POLA Inc.
Tokyo, Japan

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Design

POLA INC.

POLA Inc.
Tokyo, Japan

Chiharu Suzuki (AD), Noriko Shimizu (D)

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