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V RESONATIC CREAM is a revolutionary aging-care cream designed to nurture facial features that naturally enrich interpersonal relations. At the foundation is the brand concept, “Beauty in the coming age will be a positive influence on one’s surroundings, not just on one’s appearance and inner being.” The package, consisting of a self-righting jar with a spatula precariously perched on the apex, surprises and delights the user with gyrating motions that convey the image of resonance—of echoing with one another. The design has been meticulously calculated to yield the ideal movement and center of gravity.
Chiharu Suzuki (AD), Kei Ikehata, Rieko Nakamura (D)