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WHITISSIMO is a whitening skincare series. The dimples on the front and back of the bottle—the most distinctive design feature—offer a comfortable grip when pressing down on the pump. With dimples that change their expression from one angle to the next, the bottle embodies the brand concept: the woman who responds to every vicissitude. The designers aimed for a stress-free design, a universal objective for women who seek comfort in their daily skincare routine.
Takashi Matsui (CD), Yushi Watanabe (AD), Mai Karin Kamiyama, Kurumi Shigeta (D)