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Rivers Coatings / Brand and logo design

Rivers Coatings
Rivers Coatings

Discipline: Communication

Discipline: Communication

The aim of the brand redesign for the coatings company Rivers involved promoting high-tech and long-life qualities along with ecologically sound manufacturing. The design language draws on the fact that “Rivers” is the English interpretation of the Chinese name “Thousand Rivers/Qianjiang” and thus embodies the eco-friendly philosophy of the company. The new type design integrates English and Chinese characters into one style and logo. The redesign expresses the fact that the word “Rivers” is full of powerful meaning, like a “river is life” that connects and flows like the coatings.

  • TARGET GROUPS Trade / Industry


  • DEVELOPMENT TIME up to 12 months


A clear design that unites fine form with a commercial approach that works on the market. Simple, clear, with soft typography and a mixture of Eastern and Western influences. Attention-grabbing and recognizable.
Client / Manufacturer

Xiao Feng Liu

Xiao Feng Liu
Zhaoqing High-Tech Material Co., Ltd.
Zhaoqing, China


Hesse Design

Hesse Shanghai/SIVA
Shanghai Institute of Visual Arts
Shanghai, China

Klaus Hesse (Creative Director), Shen Tu, Jiang Yi (Art Directors), Zeng Ping, Yijun Zhou (Graphic Design), DeTao Group (Strategic Advice)

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