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This label was designed to generate donations. The collected money will be donated to a special children's aid project, allowing poor families to afford a holiday trip. The designers wanted to avoid the typical charity images that plays on pity. Instead, they wanted to illustrate what this support can give to children, in a simple, fun and artistic way: it helps them lift off, discover the world and find new perspectives! Until today this campaign has collected more than €20,000.
Round Table Deutschland
Ruska, Martín, Associates GmbH
Roman Ruska (CD / AD), Andrea Tolosano (Design / Concept), Paula Cano (Illustration / Concept), Anina Takeff (DTP / Design)