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When the designers received the commission to design the labels for Iglesia Vieja wine, the first idea that came to mind was the literal meaning of OLD CHURCH. They asked themselves: what could a modern, young church look like, one without fear and oppression? A church with humor! Starting out from our core idea of telling the story of the four young altar servers, the first two motives of the series were created. The image of the four alter boys in their full outfits on their way to church playfully recreates the famous cover of the Beatles' Abbey Road.
Bodegas La Purísima
Ruska, Martín, Associates GmbH
Francisca Martín (CD AD), Paula Cano (Design / Illustration / Composings)