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Iglesia Vieja Wine label / Wine label design

Iglesia Vieja Wine label

Discipline: Packaging

Iglesia Vieja Wine label

Discipline: Packaging

When the designers received the commission to design the labels for Iglesia Vieja wine, the first idea that came to mind was the literal meaning of OLD CHURCH. They asked themselves: what could a modern, young church look like, one without fear and oppression? A church with humor! Starting out from our core idea of telling the story of the four young altar servers, the first two motives of the series were created. The image of the four alter boys in their full outfits on their way to church playfully recreates the famous cover of the Beatles' Abbey Road.

  • TARGET GROUPS Consumer / User


  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer

Bodegas La Purísima

Bodegas La Purísima
Yecla, Spain


Ruska, Martín, Associates GmbH

Ruska, Martín, Associates GmbH
Berlin, Germany

Francisca Martín (CD AD), Paula Cano (Design / Illustration / Composings)

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