Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Iglesia Vieja Wine label / Wine label design

Iglesia Vieja Wine label

Discipline: Packaging

Iglesia Vieja Wine label

Discipline: Packaging

When the designers received the commission to design the labels for Iglesia Vieja wine, the first idea that came to mind was the literal meaning of OLD CHURCH. They asked themselves: what could a modern, young church look like, one without fear and oppression? A church with humor! Starting out from our core idea of telling the story of the four young altar servers, the first two motives of the series were created. The image of the four alter boys in their full outfits on their way to church playfully recreates the famous cover of the Beatles' Abbey Road.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Bodegas La Purísima

Bodegas La Purísima
Yecla, Spain

Design

Ruska, Martín, Associates GmbH

Ruska, Martín, Associates GmbH
Berlin, Germany

Francisca Martín (CD AD), Paula Cano (Design / Illustration / Composings)

Go to profile