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Jakob Jung Wine label / Wine label design

Jakob Jung Wine label
Jakob Jung Wine label

Discipline: Packaging

Discipline: Packaging

The winery needed a complete new presentation since the design turned out to be exchangeable and without any recognition value. Strong market presentation is essential in the highly competitive German and international wine market.
The initials JJ inspired us and we had a brilliant idea: JAKOB JUNG is the Jack of Rheingau. And so we were right in the middle of the world of playing cards. We developed an extremely modern basic layout using the already existing CI-Colors pink and grey. White, grey and black backgrounds communicate the different quality levels of the wines.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Weingut Jakob Jung

Weingut Jakob Jung
Erbach im Rheingau, Germany

Design

Ruska, Martín, Associates GmbH

Ruska, Martín, Associates GmbH
Berlin, Germany

Roman Ruska (CD / AD / Design), Paula Cano, Rafael Fong, Roman Ruska (Illustrations), Jannis Pohl (DTP / Design / Icons), Steven Buttlar (Text / Consulting)

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