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FUTURA. DIE SCHRIFT. / Book / Catalogue

FUTURA. DIE SCHRIFT.

Discipline: Communication

FUTURA. DIE SCHRIFT.

Discipline: Communication

First introduced in Frankfurt/Main in 1927, the typeface FUTURA quickly became an international bestseller, spreading throughout all the world’s major cities and even reaching the moon. Designed by typographer Paul Renner based on the concept of 'New Typography', Futura is an embodiment of the spirit of the 1920s avant-garde. Accordingly, it determined the 'modern' appearance of many print media, also shaping the look of large brand names. The catalogue features some never-before shown finds to illustrate the global success story of this typeface whose popularity continues undiminished to this day.

  • TARGET GROUPS Consumer / User, Other target groups: Designers

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Gutenberg-Museum

Gutenberg-Museum
Mainz, Germany

Client / Manufacturer

Hochschule Mainz

Hochschule Mainz
University of Applied Sciences
Mainz, Germany

Design

Hochschule Mainz

Hochschule Mainz
University of Applied Sciences
Mainz, Germany

Prof. Dr. Isabel Naegele, Stephanie Kaplan