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BEAT360 / Brand UX

BEAT360
BEAT360

Discipline: Interior Architecture

Discipline: Interior Architecture

BEAT360 is the first brand experience space of Kia Motors, where visitors can enjoy and omnidirectional experience of the brand’s philosophy. This is introduced with various elements of architectural context including exterior structure, interior design, and landscape. The interior space of BEAT360 was considered ‘Bespoke Space’ with three different themed areas, designed to reflect specific target groups’ lifestyle and Kia Motors’ product segmentation. K-Monument and Track, two key interior elements, travel through the entire inner space of BEAT360.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Specific country/region: Republic of Korea

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Kia Motors

Kia Motors
Seoul, South Korea

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INNOCEAN Worldwide Europe GmbH

Innocean Worldwide
Seoul, South Korea

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CA PLAN

CA PLAN
Seoul, South Korea

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Exhibit Korea

Exhibit Korea
Seoul, South Korea

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HLD

HLD
Seoul, South Korea

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PENTABREED X PYX INNOVATION LAB

PENTABREED X PYX INNOVATION LAB
Seoul, South Korea