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MILIMAGE - Beauty Pouch / Cosmetics packaging

MILIMAGE - Beauty Pouch
MILIMAGE - Beauty Pouch

Discipline: Packaging

Discipline: Packaging

Korean women carry, on average, 8.6 cosmetic products in their handbags. Beauty Pouch, a practical, compact and modular product, allows them to easily refresh their make-up with all the essentials in one hand. The product consists of three types of components, which can be effortlessly connected and separated thanks to built-in magnets. Each component may be carried individually or combined as a set of two or three. The wide product range provides a variety of choices and lets users configure their own products. Also, the different case colors reflect the characteristics of each product, and represent the individuality of the user.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Samhwa Plastic

Samhwa Plastic
Uiwang-si, Gyeonggi-do, South Korea

Design

PURPLEPATCH

PURPLEPATCH
Seoul, South Korea

Daekuen Tché (Creative Director), Jonghyun Park, Hyejung Hwang, Jungah Rah, Hyesun Lee (Designer), Cheonsu Park (Technical Director)

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