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A 360° packaging identity / Electronics packaging

A 360° packaging identity
A 360° packaging identity

Discipline: Packaging

Discipline: Packaging

A 360° packaging experience that considers all aspects of the user journey from in-store bold/confident graphics through to a user-friendly unboxing process that gives a truly gifting experience. The packaging differs from competitors´ in its unique graphic treatment that combines minimal aesthetic and emotional touch with innovative photography placement, unique patterns that symbolize the product´s core character, and a simplified but clear information hierarchy with a humanized message.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America, Specific country/region: Globally

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Samsung Electronics

SAMSUNG Electronics Co., Ltd.
SAMSUNG Seoul R&D Center
Seoul, South Korea

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Design

Samsung Electronics

SAMSUNG Electronics Co., Ltd.
SAMSUNG Seoul R&D Center
Seoul, South Korea

Spencer Desmond, Adam Roberts, Hyeryoung Lee, Seok Young Kang, Sun Ae Kim, Setbyul Cho

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