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Expo 2017 German Pavilion / Exhibition

Expo 2017 German Pavilion
Expo 2017 German Pavilion

Discipline: Communication

Expo 2017 German Pavilion

Discipline: Communication

"Energy on track" is a journey of discovery into the future of energy. At EXPO 2017 in Astana, Germany presented itself as an energy visionary. Visitors walked through a coherent story with powerful content in 4 theme worlds that allowed them to zoom in from the global to the individual perspective. Germany’s roadmap was incorporated into the dramatic composition, architecture and interactive elements of the German Pavilion, represented by energy lines and a map of the future. The German Pavilion was one of the most frequently visited exhibition areas, attracting more than half a million visitors.

  • TARGET GROUPS Consumer / User, Trade / Industry, Public Sector / Government

  • TARGET REGIONS Asia, Europe, Specific country/region: Kazakhstan

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Federal Ministry for

Federal Ministry for
Ecomomic Affairs and Energy
Bonn, Germany

Design

insglück Gesellschaft für Markeninszenierung mbH

insglück Gesellschaft für Markeninszenierung mbH
Berlin, Germany

D. Wintzen (CCO), C. Poswa (CFO), A. Horbelt (CD), M. Heindl, K. Adam, V. Ganz, J. Müller, H. Stoff, S. Stolze

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Design

gtp2 architekten

gtp2 architekten
Düsseldorf, Germany

A. de Taranto (Architect, Director), W. Laier, A. Tàrrega, M. Kreideweiß (Architect)

Design

mac messe- und ausstellungscenter Service GmbH

mac messe- und ausstellungscenter Service GmbH
Langenlonsheim, Germany

R.-T. Becker, G. Becker, S. Pilgram