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BOSCH Vario Style / Refrigerator

BOSCH Vario Style

Discipline: Product

Discipline: Product

With the new Bosch Vario Style, the customer can change the color of the front of their refrigerator at any time. Customers can choose their favorite from a range of 19 colors when they buy the appliance, meaning the appliance is the perfect match for their kitchen and their taste. The customer can change the color front in a matter of seconds through clever and simple fixing with hooks and magnets. This is a world first, and enables the refrigerator to be integrated flexibly into any home.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Europe

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Robert Bosch Hausgeräte GmbH

Robert Bosch Hausgeräte GmbH
München, Germany

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Design

Robert Bosch Hausgeräte GmbH

Robert Bosch Hausgeräte GmbH
München, Germany

Ralph Staud, Thomas Tischer, Andreas Kessler, Andreas Korte, Marco Reitwießner, Robert Sachon, Philipp Kleinlein

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