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Samsung have attempted to elegantly visualize the strongest feature of this washing machine: its speed. This drum washing machine reduces average washing time by 50%. For the control panel design, Samsung used ice blue as the color point to show its environmentally friendly image. Also, by applying the metal skin look to the control panel, they communicated durability and timelessness. The design of the drum interior is reminiscent of automotive design, and again refers to the sped and dynamism of the motor.