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BTS / Brand identity

BTS
BTS

Discipline: Communication

Discipline: Communication

From its debut to the present, Korean pop band BTS has told the narrative of ‘Growth’ and representing the voice of youth. The theme of this rebranding of BTS is ‘Beyond The Scene’ with the use of the image of doors opening to a new chapter in the band´s career. A.R.M.Y, the fandom of BTS, and BTS are almost mirror images of each other and influence each other. So the new branding also sought to give them a formative connection, using the symbol that explains the core identity of BTS.

  • TARGET GROUPS Specific sub-group: World Fandom of BTS

  • TARGET REGIONS Asia, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

BigHit Entertainment

BigHit Entertainment
Seoul, South Korea

Design

PlusX

PlusX
Seoul, South Korea

Myungsup Shin, Taesu Im, Jisu Kim, Wonsik Joo, Jeongq Kim, Hyeri Yoo

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Design

BigHit Entertainment

BigHit Entertainment
Seoul, South Korea

"Hitman" Bang, Nine Choi, Lenzo Yoon, Sunghyun Kim