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3M Earworm Billboards / Poster

3M Earworm Billboards
3M Earworm Billboards

Discipline: Communication

3M Earworm Billboards
3M Earworm Billboards
3M Earworm Billboards
3M Earworm Billboards
3M Earworm Billboards

Discipline: Communication

Nothing sticks with you like the melody of a classic pop hit song. That’s why 3M took some of the catchiest tunes ever, and put them on numerous billboard sites across Hong Kong. Individually hand-lettered on-site by one of the world’s leading tape-artists using actual 3M duct tape, each billboard showed 3M’s sticking power in a unique way that’s as simple as it is memorable. Where possible, the actual tape rolls used were finally stuck to the billboard as a “live” pack shot.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

3M Corporation

3M
Hong Kong, Hong Kong SAR China

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Design

CHEIL Worldwide

Cheil Germany GmbH
Schwalbach, Germany

Arnab Biwas, Trang Le Thu, Daniel Baek, Buff Diss, Chris Druecks, Joern Welle, Thomas Schroeder, Roland Rudolf, Paul Chan, Ivan Au

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