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Tool Box / Design thinking framework

Tool Box
Tool Box

Discipline: Communication

Discipline: Communication

How can Deutsche Telekom anchor the principles of design across the entire company in order to sustainably improve the customer experience? The Design department developed a strategic process for Design Thinking and made tools and methods available for the entire company. The Tool Box conveys Telekom’s design philosophy to its staff and offers a selection of the best methods and tools of Design Thinking. Detailed Personas, tips on Customer Labs and research methods can be applied by every member of staff in their daily work. The Tool Box is continually being expanded and is available both as a book and online.

  • TARGET GROUPS Other target groups: 225,000 Telekom employees

  • TARGET REGIONS Europe, North America

  • DEVELOPMENT TIME other period: ongoing updating

  • DATE OF LAUNCH 2016

Client / Manufacturer

Deutsche Telekom

Deutsche Telekom AG
Bonn, Germany

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Design

Deutsche Telekom

Telekom Design
Bonn, Germany

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