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L.POINT / Lifestyle app

L.POINT
L.POINT

Discipline: Communication

Discipline: Communication

The L.POINT membership service allows consumers to save and use points when they buy something at a store. Unlike typical loyalty schemes, the benefits accrued are not limited to a single store or chain. L.Point service enhances personalization by encouraging users to complete tasks that gain them points and also promote a more healthy lifestyle. For example, the task “WALKING 10,000 STEPS A DAY” allows users to collect and donate points to charity. This is an app that adds deeper meaning to consumption.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

LOTTE Members

Lotte Members
Seoul, South Korea

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Design

PlusX

PlusX
Seoul, South Korea

Sabum Byun, Bongho Choi, Jaehoon Lee, Jung Hee, Kiwon Jang, Hyeyoung Jung, Chulhee Kim, Jihye Lee, Youjin Jeon, Jeongho Kim, Jihye Won, Soyeon Han, Chanyong Shim, Jinkyoung Na, Duhyun Nam, Jeonghyuk Won, Mira Jeong

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Design

LOTTE Members

Lotte Members
Seoul, South Korea

Kyunghee Ryu, Jinwoo Kim, Hyemi Cho, Sia Hwang, Kyungsup Ji, Seoyeon Kim

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