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FRICTION / Jeans

FRICTION
FRICTION

Discipline: Professional Concept

Discipline: Professional Concept

Sitting cross-legged often causes spinal problems, such as scoliosis. FRICTION detects your bad sitting posture and reminds you to correct it. When the wearer sits cross-legged, the rough back material of the jeans rubs against the soft front one, causing fading. This shows on corresponding areas based on different cross-legged sitting postures. Once fading appears, specific posture icons are revealed to remind the user to correct their posture. Even after fading, it is still a trendy item with a tattoo-like pattern.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME 13 - 24 months

Client / Manufacturer

RIIVER

RIIVER
Shanghai, China

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Design

RIIVER

RIIVER
Shanghai, China

River Cheng, Vincent Wei

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