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HauckSchuchardt / Rebranding

HauckSchuchardt
HauckSchuchardt

Discipline: Communication

HauckSchuchardt
HauckSchuchardt
HauckSchuchardt

Discipline: Communication

The law and tax advice firm HauckSchuchardt specializes in real estate consulting. The goal of its rebranding was to position the company as a strong brand and to communicate a clear competitive advantage. To do so, it shifted the brand focus onto what really counts for clients: results. The absolute focus on customers’ success turns real estate into "real real estate". This confident statement is reflected throughout the corporate identity and all media together with the key message "because the result counts".

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

HauckSchuchardt

HauckSchuchardt
Frankfurt a. M., Germany

Design

APPEL NOWITZKI GmbH

APPEL NOWITZKI GmbH
Frankfurt a. M., Germany

Anne Julia Nowitzki (Creative Direction), Ulf Appel (Concept), Friederike Merkel (Art Direction), Eva Bender (Text)

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