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Exhibition 4.0 / Trade fair stand

Exhibition 4.0
Exhibition 4.0

Discipline: Interior Architecture

Exhibition 4.0

Discipline: Interior Architecture

At first glance the visitors could not see the interior of the trade fair stand. Entering the almost completely enclosed stand was only possible after walking through a waterfall with the matching “admission ticket”: an umbrella. Behind the water wall there were VR stations for the guests to immerse themselves in a virtual forest before entering the next room with a real forest scenery and multi-sensory appeal. A robot called Pepper was in use to stop and draw visitors into the communication area in front of the stand. The focus was on digitalization and its integration in trade fair concepts: exhibition 4.0 as an experience.

  • TARGET GROUPS Trade / Industry, Other target groups: B2B

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

ADM Group | Atelier Damböck Messebau GmbH

Atelier Damböck Messebau GmbH
Neufinsing, Germany

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Design

ADM Group | Atelier Damböck Messebau GmbH

Atelier Damböck Messedesign GmbH
Neufinsing, Germany

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