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iF SOCIAL IMPACT PRIZE

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HEYGROUND / Logo design

HEYGROUND
HEYGROUND

Discipline: Communication

HEYGROUND
HEYGROUND
HEYGROUND
HEYGROUND
HEYGROUND

Discipline: Communication

HEYGROUND is a co-working space for changemakers. The shape of the block in the logotype represents each and every changemaker who is essential to building the co-working community. It also expresses the values of ‘growing together’, ‘creating values together’ and ‘taking off as a changemaker’. The HEYGROUND font, which communicates the unique visual identity, was developed to enhance the ‘Brand Identity System’. It has been applied to community engagement, printed material and signages. This is intended to draw more attention to changemakers and deliver a consistent brand experience.

  • TARGET GROUPS Consumer / User, Trade / Industry, Public Sector / Government, Specific sub-group: Social Innovators, Social Ventures, NGO/Nonprofits, Supporting Organizations

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

ROOT IMPACT

ROOT IMPACT
Seoul, South Korea

Design

ROOT IMPACT

ROOT IMPACT
Seoul, South Korea

Eunyoung Kim, Jihun Choi, HKelly Shin, Soryung Seo, Byungju Choi, Johan Jaehyong Heo, Kyungsun Chung

Design

WV Design

WV Design
Seoul, South Korea

Wonsik Chae, Boryoung Kim

Design

P Plus Communication

P Plus Communication
Seoul, South Korea

Jongho Park

Design

Freelancer

Freelancer
Seoul, South Korea

Heekyung Oeu, Jongwon Hwang