Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

OnQ / Development of a flexible working prototype


Discipline: Professional Concept


Discipline: Professional Concept

OnQ is a cutting edge research project that explores the seamless integration of television with mobile phones. Our goal is to create a future meta-media that will allow the users to share their interests in, as well as knowledge about TV programs over a mobile network.
To achieve this goal, we have invented the "Flexibly Reconfigurable Prototype," geared particularly to the planning stage. Our prototype gives us the ability to simulate various mobile functions, even if some parts of the specifications have not yet been decided. The prototype allows us to optimize basic ideas using multiple, progressive processes consisting of user testing and modification procedures.
As a result, our planning activity has become far more exciting and innovative. This new design approach will help us to create blueprints for user-centered products.

Client / Manufacturer


Tokyo, Japan

Go to profile

Leading Edge Design Corp.

Leading Edge Design Corp.
Tokyo, Japan