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XRAY 6 / Smartphone

XRAY 6
XRAY 6

Discipline: Product

Discipline: Product

The X-Ray series is now in its sixth generation – with upgrades in the areas of CMF, detailing, volume, and parting lines – so that the whole phone body has a thinner look and a more varied style. For the XRAY6, ZTE developed a premium look by adopting different glass finishes on the back cover such as glass painting, glass electroplating and glass etching. Many more design elements have been added to improve details. The CMF design echoes elements of interior decoration, conveying a deluxe feeling with a CMF scheme based on different type of glass. The CMF theme is named “the Magic of Glass”.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS North America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2018

Client / Manufacturer

ZTE Corporation

ZTE Corporation, Shenzhen, China
Shanghai, China

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Design

ZTE Corporation

ZTE Corporation, Shenzhen, China
Shanghai, China

Du Yaojiang, Zhang Mingwei, Li Fei, Song Yuqi, Gao Feng,Shao Aimin, Song Yuanjian, Shi Litong

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