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2015 SHENZHEN FRINGE / Event promotion

2015 SHENZHEN FRINGE
2015 SHENZHEN FRINGE

Discipline: Communication

2015 SHENZHEN FRINGE
2015 SHENZHEN FRINGE
2015 SHENZHEN FRINGE
2015 SHENZHEN FRINGE
2015 SHENZHEN FRINGE

Discipline: Communication

The Edinburgh Fringe Festival was born in 1947, and has become one of the biggest art events in the world. Shenzhen Fringe Festival is an arts festival which takes place in the city's streets and squares. The 2015 Shenzhen Fringe Festival was staged along the theme of "Play For Fringe!" The promotional design combines hobo signs with tradition Native American patterns to create a dynamic identity. It expresses the full attraction and tolerance of the festival. For those who "roam" in every corner of the Fringe, the signs direct you to many pleasant surprises.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

Shenzhen Fringe Festival Committee

Shenzhen Fringe Festival Committee
Shenzhen, China

Design

BAI.S Design Office

BAI.S Design Office
Shenzhen, China

Zhiwei Bai, Eric Zhu, Ziye Ye, MJ Wang