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HuangRan Wine / Beverage packaging

HuangRan Wine
HuangRan Wine

Discipline: Packaging

Discipline: Packaging

This packaging features classical and playful imagery that transmits an optimistic attitude towards life. The aim is to build emotional resonance with users, and express the brand philosophy of Huangran Wine. This design combines shadow play and paper cutting elements with modern illustration to attract young people and help them better appreciate Chinese traditional culture. Unlike most packaging, it is a skillful combination of printing technology and the elemental design, to show the product more visually and interestingly.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2018

Client / Manufacturer

Shenzhen Preaker Brand Development

Shenzhen Preaker Brand Development
Co., Ltd.
Shenzhen, China

Design

Shenzhen Preaker Brand Development

Shenzhen Preaker Brand Development
Co., Ltd.
Shenzhen, China

Lynn Tsang, Jing Wang, Meiling Chen