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Hugendubel SmartBon / Advertising

Hugendubel SmartBon
Hugendubel SmartBon

Discipline: Communication

Discipline: Communication

Hugendubel, a German bookstore chain, sells thousands of books every day in their retail stores. Unfortunately, customers hardly visit their online stores. Luckily, they've now found a way to attract their customers to their online store, using a medium that reaches every customer – their sales receipt. When purchasing a book, Hugendubel's software recommends relevant reads – just like in an online shop. This recommendation, taken from the open database Google Books, is then printed on the sales receipt, together with a QR code that leads directly to the online shop.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

H. Hugendubel GmbH & Co. KG

H. Hugendubel GmbH & Co. KG
München, Germany

Design

Interone GmbH

Interone GmbH
München, Germany