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Atom is an indoor training bike. It is unrivalled in its ergonomics and connectivity, meaning that serious cyclists only have to worry about their performance. It provides an exceptionally smooth ride experience in a small footprint, and the noise output is minimal, making it suitable for home use. Curventa led the creative process, unearthing key consumer insights, and delivering a product that resonates with cyclists. There is no other product currently on the market that has such a rich set of features creating a truly disruptive outcome.
Nottingham, United Kingdom
Curventa designworks Ltd.
London, United Kingdom
Adrian Bennett, Tom Owen