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Not Just a Piece of Cloth / Improving menstrual hygiene

Not Just a Piece of Cloth
Not Just a Piece of Cloth
Not Just a Piece of Cloth
Not Just a Piece of Cloth
Not Just a Piece of Cloth

In India millions of women use sand,wood ash,old rags,newspapers & even plastic bags due to absence of enough cloth.Strong culture of shame & silence around this issue makes it difficult for women to share their challenges of Access, awareness & affordability.Goonj’s nationwide intervention starts with providing physical product made from cloth collected from urban masses,as entry point into women’s lives to stress on behavior change.We open up this taboo subject among urban masses on role their surplus cloth can play & how this is human issue not a women’s issue to generate probably world’s cheapest,reusable,biodegradable cloth pad.

Client / Manufacturer

Goonj

Goonj
New Delhi, India

Design

Goonj

Goonj
New Delhi, India