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The main goal of Samsung's Olympic showcase at the Rio 2016 Olympics was delivery of brand stories and heritage. Olympic showcase is designed as a media box reflecting Samsung Mobile’s first brand campaign and visual identity. The concept of ‘progress’ was developed for the visitor journey. The Olympic showcase operated from August to September, drawing an average of 20,000 people a day. It delivered brand stories, Olympic spirit, and product experiences to visitors.
Suwon, South Korea
Seoul, South Korea