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Samsung 2016 RioOlympic / Branding

Samsung 2016 RioOlympic
Samsung 2016 RioOlympic

Discipline: Communication

Samsung 2016 RioOlympic

Discipline: Communication

The main goal of Samsung's Olympic showcase at the Rio 2016 Olympics was delivery of brand stories and heritage. Olympic showcase is designed as a media box reflecting Samsung Mobile’s first brand campaign and visual identity. The concept of ‘progress’ was developed for the visitor journey. The Olympic showcase operated from August to September, drawing an average of 20,000 people a day. It delivered brand stories, Olympic spirit, and product experiences to visitors.

  • TARGET GROUPS Consumer / User, Public Sector / Government, Specific sub-group: Olympic consumer, Olympic participant

  • TARGET REGIONS South America

  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer

Samsung Electronics

SAMSUNG Electronics
Suwon, South Korea

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CHEIL Worldwide

Cheil worldwide
Seoul, South Korea

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