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Ariel Art of Laundry / Branding

Ariel Art of Laundry
Ariel Art of Laundry

Discipline: Communication

Discipline: Communication

To celebrate 50 years of innovation at Ariel, Procter & Gamble decided to honor the craft and creativity of the people behind the product. As a gift, they created an artistic poster set inspired by Ariel's key benefits, and used the product itself as the printing medium. Each poster features an artistic rendition of one of three key benefits: Luminescence, High Definition, and Scent Release. The posters were sealed inside custom detergent bags and sent to team members and internal stakeholders. A way of saying thank you, inspiring the internal culture, and kicking off the next 50 years of innovation.

  • TARGET GROUPS Consumer / User, Other target groups: Client employees


  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer


Petit-Lancy, Switzerland


Landor and Associates

Landor Associates GmbH
Hamburg, Germany

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