Sign up for an Award
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
Scientific excellence is at the core of Ariel, making the brand a leader in cleaning performance and innovation. The brand’s assets effectively communicate a sophisticated, ‘less is more’ strategy, where the graphic approach created simplicity while enabling clear navigation and strong impact. The design is a perfect yin-yang of scientific excellence and the innovative enhancement that research brings to fabrics. Its distinctive tone of voice and benefit visualization create a new ambition for the category.
Landor Associates GmbH