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Ariel Platinum / Packaging

Ariel Platinum
Ariel Platinum

Discipline: Packaging

Discipline: Packaging

Scientific excellence is at the core of Ariel, making the brand a leader in cleaning performance and innovation. The brand’s assets effectively communicate a sophisticated, ‘less is more’ strategy, where the graphic approach created simplicity while enabling clear navigation and strong impact. The design is a perfect yin-yang of scientific excellence and the innovative enhancement that research brings to fabrics. Its distinctive tone of voice and benefit visualization create a new ambition for the category.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Specific country/region: Arabian Peninsula

  • DEVELOPMENT TIME 25 - 36 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

P&G

P&G
P&G GBC
Petit-Lancy, Switzerland

Design

Landor Associates GmbH

Landor Associates GmbH
Hamburg, Germany

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