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GUOMEI LIQUOR / Beverage packaging

GUOMEI LIQUOR
GUOMEI LIQUOR

Discipline: Packaging

Discipline: Packaging

The Chinese word "Guomei" means the glory of China. This brand stands out for the high quality of its liquor and its creative and exquisite packaging design which blends traditional Chinese motifs with a modern design sensibility. The Gome LGZ series is based on the historical figures Liu Bei, Guan Yu, and Zhang Fei, who feature prominently in Chinese Opera. Guan Yu and Zhang Fei were generals serving under the warlord Liu Bei during the Han Dynasty. The bottle design features elements from their masks.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME 25 - 36 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

YIBIN GUOMEI LIQUOR CO., Ltd.

YIBIN GUOMEI LIQUOR CO., Ltd.
Yibin, China

Design

CHENGDU YITIAN PACKAGING

CHENGDU YITIAN PACKAGING
DESIGN CO., Ltd.
Chengdu, China

Lei Tian