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EDENHOLZ / Branding

EDENHOLZ
EDENHOLZ

Discipline: Communication

EDENHOLZ

Discipline: Communication

EDENHOLZ is a new residential building ensemble located in one of Frankfurt's most picturesque, established districts – the Holzhausenviertel, ´named after a patrician family. The fictitious name EDENHOLZ refers to Holzhausenviertel ("Holz") and displays the brand story of a home that will be one of timeless, cross-generational, and sublime quality ("Eden"). Old buildings and trees create an atmosphere of elegance. The task was to develop a brand name and identity that would reflect the heritage of the traditional location and simultaneously open a new chapter.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe, Specific country/region: Frankfurt/Main, Germany

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

City 1 Group

City 1 Group
Neu-Isenburg, Germany

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Design

acre - activ consult real estate GmbH

acre-Activ Consult Real Estate GmbH
Frankfurt a. M., Germany

Sandra Breidbach (Art Direction), Irène Laure Diallo (Communication Design), Sina Gempfer (Project Management), Mathias von Gellhorn (Public Relation)

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